Commercial art

"As long as they let me draw without telling me what to do, I'd be happy to do anything." In 1961, Gerd Grimm already summed up his relationship with his clients from the business world in this confident statement. At a time when agencies began to dominate commercial advertising almost everywhere in Germany, Grimm remained the classic lone fighter as a commercial artist. Since his return to Germany in 1951, he had been looking for his livelihood in this way, initially through individual orders mainly in the field of book illustration (Fischer-Verlag, Deutscher Bücherbund), and from the mid-1950s increasingly also for branded article producers in the fashion industry such as Vetrix swimsuits, Peek & Cloppenburg, ski fashion, Valmeline coats, but also for perfumery products from "Patrizier Lavendel". However, the closer the link to the Badische Tabakmanufaktur became stronger, the less Grimm was aware of individual orders.
Gerd Grimm, Kantorowicz Likör, 1933
Kantorowicz, Likör, 1933

Gerd Grimm, Rotsiegel Krawatten, 1939
Rotsiegel Krawatten, 1939

Gerd Grimm, Skimode, 50er Jahre
Skimode, 50er Jahre

Gerd Grimm, Skimode, 50er Jahre
Skimode, 50er Jahre

Gerd Grimm, Modestadt Düsseldorf, 1952
Modestadt Düsseldorf, 1952

Gerd Grimm, Peek & Cloppenburg, 1958
Peek & Cloppenburg, 1958

Gerd Grimm, Bi-Strümpfe, 1961
Bi-Strümpfe, 1961

Gerd Grimm, Skimode, 70er Jahre
Skimode, 70er Jahre

Gerd Grimm, Skimode, 70er Jahre
Skimode, 70er Jahre

Gerd Grimm, Skimode, 70er Jahre
Skimode, 70er Jahre

Gerd Grimm, Skimode, 70er Jahre
Skimode, 70er Jahre


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